Most are sent through email, but you could also decide to post them on your website or blog and share them on social media. Keep you in touch with nurtured leads who may not be ready to buy or sell just yetĮlectronic newsletters.Put you in front of selected leads who have shown interest in your product or service.Both electronic and print real estate newsletters will: If you decide to print your newsletter, try to print at a resolution of at least 300 dots per inch (DPI), and make the content easily browsable. Definitely email and social, and printing it will really depend on your budget,” says Bret Calltharp, who trains real estate agents. “Personally, I’m a fan of getting it out there however you can. Should you mail your newsletters or deliver them electronically? There’s no universally right or wrong answer - both methods have their pros and cons. Identify lead sources, including Zillow Premier Agent.Plot a year’s worth of content on the calendar.
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Here’s what you should consider when developing a marketing plan: Here’s what you should consider when developing a marketing plan: methodical approach. Your real estate marketing plan is a long-term commitment that requires organization and a methodical approach. And from there, you can see what works and what needs improvement. Your goal can be one or more of these options - the important part is having something to measure. Showcase your real estate knowledge to friends and colleagues?.Keep yourself top of mind after meeting a potential client?.Establish local expertise for a certain location or type of home?.
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Is your real estate newsletter marketing goal to: All these factors will contribute to the newsletter’s return on investment, so setting goals is crucial. Define your goalsīy defining goals for your real estate agent newsletter, you’ll be able to better determine what type of content you’ll include, what services will resonate with your audience and even what type of template will be most effective. Setting this strategy will help ensure your campaign is successful. Long before you start to design and write a real estate newsletter you should put down on paper why you’re creating one, what its focus will be and how it will be distributed. Outline your real estate newsletter strategy Use the following steps as a guide to help you create your best real estate newsletters for clients and prospects. They reinforce your brand, deliver your message and demonstrate your expertise - all things a successful real estate agent does regularly. Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. 6 elements of a good real estate email newsletter.
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